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Good Personnel Management Means Better Profits

Thursday, August 05, 2010

Most small businesses operate a tight ship.  They manage overhead expenses and watch cost of sales to stay on the credit side of the ledger. But when you’ve reached a point where you cannot see any further ways to reduce costs, there could still be an opportunity to increase your profits through increasing productivity. Probably the most important way managers can increase productivity is in the way they manage their people. There are a number of practical steps you can take that revolve around your people management systems. Read More

Finding Acres Of Diamonds By Marketing In Your Own Backyard

Wednesday, July 28, 2010

Acres of Diamonds is an old story of an African farmer who sold his farm and wandered the countryside searching for diamonds. It later turned out that the land that he sold was full of diamonds and eventually became the site of a large mine. Read More

Putting Together A Pricing Strategy

Wednesday, July 21, 2010

For many small businesses pricing products and services is more a matter of guesswork than logic. Mindful of competitor pricing, they make the mistake of simply undercutting to win business rather than carefully working out the price they need to charge – a price that not only covers the cost of doing business, but makes all the hard work worthwhile by returning a reasonable profit. Read More

Protecting Your Business With Credit Policies And Procedures

Wednesday, July 14, 2010

If you were in the money lending business would you hand over money to people without arranging a repayment contract with them? It doesn’t sound too smart, but most businesses are in the money lending business in just this way. In effect, by offering credit to your customers, you are providing them with a loan. Companies that lack sound credit policies and procedures take unnecessary risks and can jeopardise their very existence. Read More

Catch The Video Marketing Wave To Success

Wednesday, July 07, 2010

In the not too distant past, producing and distributing videos to promote your business was costly and time consuming. However, the exponential growth of video sharing sites on the internet, such as YouTube, has now turned video into a very cost-effective marketing method. Read More

Why More Businesses Are Turning To Online Training

Wednesday, June 30, 2010

As more people turn to the internet for news, entertainment and social interaction, online training, also known as e-learning, is being chosen by more SMEs to deliver the knowledge their employees need to achieve organizational goals. With many benefits to both a business and its employees, it’s easy to understand why e-learning continues to grow in popularity. Read More