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Do You Have The Right Attitude For Success?

Monday, November 20, 2017



Australian aerial skiers, Laura Peel and David Morris are aiming for medals in the 2018 Winter Olympics. Their preparation includes quite a few ups and downs and some pretty hard landings but the real key to their success lies in the attitude and background preparation.

Do you have the right attitude for business success? Have you done the right preparation or is your business run on a wing and a prayer? Read More

Is Your Business Hiding A Deadly Surprise?

Monday, November 20, 2017



A Geelong man returned home to find one of Australia’s deadliest snakes, an eastern brown, in his house but it’s the way it got into the house that makes you think twice.

So, how do you guard against deadly dangers from sabotaging your business while you’re not looking? Read More

Building Your Brand Like A Movie Franchise

Monday, November 20, 2017



There are plenty of things we can learn from the silver screen. One of the most basic lessons is what we should and should not do.

There are various approaches that Hollywood takes that can give us an idea of running a business. Read More

How Steve Jobs Made A Million

Friday, October 20, 2017



Steve Jobs is best known for donning the black turtleneck and introducing a barrage of iProducts.

Whether you remember his rise to fame as a redemptive second stint running Apple or you think of him as a business icon that was wrongfully chased out in the first place, it turns out Steve Jobs owes his namesake to a couple of unknown animators. Read More

7 Crimes On Marketing

Friday, October 20, 2017



At some point, you make a bad call. You probably overpaid for an ad. Maybe you tried to shift things around in the storefront only to revert to the previous layout a week later.

Everyone has been there. Here are a few colossal marketing failures. Read More

Small Gestures - Big Results

Wednesday, September 20, 2017



Sometimes it’s the little things that transform people’s lives.

Remember the saying; what goes around comes around. In your quest for the bigger profit/loss picture are you missing the things that really matter? Read More