Keep On Trend With Your Customers

Tuesday, January 23, 2018

In business, being or having the next big thing can be the difference in making it and scraping by. Staying on top of trends is important, but you also have to see what is working and what is not.

Here are a few things to consider about what might be headed our way in 2018 and beyond. Read More

Marketing Basics: Marketing Mix

Tuesday, January 23, 2018

The Marketing Mix is the way you balance your position in the marketplace. It’s the 4 components that make up your brand and form the foundation of your business.

Here’s a quick and easy breakdown of the mysterious marketing mix. Read More

Business Deals That Changed The World

Monday, December 11, 2017

In the buzz of the daily world around us, we often lose sight of just how close we are to changing the world.

Here are 4 business deals that had a significant impact on the world. They aren’t all ethically sound, but they have definitely shaped the way the world works today. Read More

10 Ways To Boost Your Holiday Sales

Monday, December 11, 2017

The festive season has arrived and with it, the highest selling rates of the year. If you have had a good year, this could make it a great year. If you’ve had a rough year, these few short weeks could redeem your business.

Here are some ways to spread some Christmas cheer while bringing in some cash. Read More

Marketing Basics: SWOT Analysis

Monday, December 11, 2017

If you don’t have a degree in marketing, you’ve probably heard about a SWOT analysis and just played along as if you studied such nonsense in your coursework.

The odd thing is that most people have done a SWOT analysis because it’s such a common sense thing to do, you just didn’t have a fancy name for it before. Read More

Tis The Season To Give Back

Monday, December 11, 2017

It is the time for giving. So this holiday season why not ask yourself how you could give back to the community that supports your small business. It's a great time to recognise their loyalty by giving back.

Charity is an overlooked, underrated way for small business owners to boost their awareness in the community while positively affecting the lives of others. Read More